I’m especially drawn to early-stage product work, where research and service design can help clarify a problem, explore possible directions, and shape what should be built. I work across the structure and surface of digital products, from user flows and complex enterprise workflows to visual design. My background also shapes my interest in service design and wayfinding, particularly how customers and employees understand information, move between touchpoints, navigate an experience, and accomplish their goals.
I’m a product designer with a background in architecture, psychology, and user experience.
My Process
My process is flexible, but it begins with developing a deep understanding of the organization, its strategic direction, and the broader experience surrounding a problem. I then use research, service design methods, and prototyping to reduce uncertainty and make possible solutions tangible. Through feedback and iteration, I refine the product’s interactions and visual design until the experience is clear, useful, and aligned with user and business goals.
Align on direction
I begin by understanding the organization’s strategic vision, business goals, and measures of success. I review shared documentation to understand security, compliance, accessibility, brand standards, and how the product connects with the organization’s broader ecosystem. I also gather perspectives from leadership and cross-functional partners, including product, UX research, engineering, and marketing, to understand priorities, customer needs, technical constraints, and market expectations.
Understand and Empathize with users
I research the people, roles, behaviors, and environments connected to the problem. When a service involves multiple participants, I consider both the customer experience and the employee experience, including the tools, information, processes, and handoffs that connect them.
Clarify the problem
I organize what I learn to identify patterns, friction points, and opportunities. Journey maps, user flows, and workflow diagrams help me understand where individual needs intersect with business requirements and where the experience may become disconnected or unclear.
Explore through prototyping
I use sketches, wireframes, and interactive prototypes to explore possible directions before committing to a finished solution. Prototypes make ideas tangible, help stakeholders compare approaches, and allow the team to test assumptions against user needs, technical constraints, and strategic goals.
Test, Iterate, and Refine
I use feedback and testing to improve the product’s structure, interactions, and visual design. I continue refining until the experience is clear, useful, and meets the success measures defined at the start.
My Credentials
Currently: Working on my Capstone Project in the M.S. Information Design and Strategy program at Northwestern.